The COVID-19 pandemic and the consequences for economies around the globe have made many analysts, business leaders, scholars, politicians and interest groups call for a re-assessment of the purpose of business. The shareholder-driven way of doing business has led to extreme exploitation of natural and human resources. Mammon is in charge. While many hope to get back as soon as… Read more →
Category: Blog
New book: How trade missions work: A Best Practice Guide to International Business and Commercial Diplomacy
This book authored by Huub Ruel presents a comprehensive and detailed view on how to make trade missions as part of commercial diplomacy work. This book is the result of about eight years of in-depth independent scholarly research. It is unique and innovative in the approach presented on how to make trade missions work. The book is publish by Emerald… Read more →