Out in January 2022 but pre-order now – this new book provides the concept of business diplomacy with an moral framework, namely Catholic Social Teaching. The mainstream business and management literature is stuck with the shareholder-value maximization perspective and with stakeholder theory. Both will not be sufficient to guide multinational corporations in the era of too-big-to-fail corporates and the climate,… Read more →
Category: Uncategorized
New book: How trade missions work: A Best Practice Guide to International Business and Commercial Diplomacy
This book authored by Huub Ruel presents a comprehensive and detailed view on how to make trade missions as part of commercial diplomacy work. This book is the result of about eight years of in-depth independent scholarly research. It is unique and innovative in the approach presented on how to make trade missions work. The book is publish by Emerald… Read more →